Choose the Best Social Media Platform for Your Business
Spotting the popularity and power of Social Media Channels, businesses and marketers look for different types of Social Media networks that they can use to target and convert their audiences as a majority of the companies are now marketing on Social Media.
For a business or a brand, there are many types of Social media channels to explore, as they play a significant role in targeting and converting prospects.
In this blog, let’s deep dive into all the different types of Social Media Marketing networks that can optimize your reach and brand awareness on the internet. We’re going to explore how your business can drive consistent sales for your website through social media advertising.
Let’s have a look at the social media platforms to serve your ads.
- Social Networking — Facebook, LinkedIn, Google+
2. Blogging and Publishing Networks — Tumblr, WordPress, Medium
3. Media Sharing Networks — Instagram, Snapchat, YouTube
4. Discussion Forums — Reddit, Quora, Digg
5. Booking & Content Curation Networks — Pinterest, Flipboard
Now, we will take a closer look at what each of these platforms renders you to decide where it’s worth your time and money to invest.
- Social Network Advertising:
As we all know — Facebook, Google+, LinkedIn, Twitter are the universal social media networks. These networks provide advertisers with an unparalleled opportunity to virtually target anyone and everyone! You can target by location, job description, gender, interests, past activities, etc.
You could run the ads directly into a high-converting landing page. Many brands also use bundled product offerings to drive home perceived value and earn an immediate conversion.
LinkedIn is a unique social platform revolving primarily around the B2B ads and social media marketing campaigns targeting users that fall into the 30–64 age range bracket. It is where you find the highest average disposable income and also where you tend to find the highest quality leads, particularly in certain domains.
In fact, the industries that are witnessing the greatest victory with the LinkedIn platform are recruiters, secondary education, and high-end B2B products and services.
2. Blogging and Publishing Networks
Platforms like WordPress and Medium serve the purpose of creating a web presence for your business and provide content to internet users.
If you’re planning to create a blog for your business, but don’t wish to get into the hassles of hosting, developing and deploying it yourself, then blogging and microblogging platforms is a safe bet. Such platforms offer a plethora of features and generally come with both free as well as paid packages. Content marketing is a huge part of SEO for businesses today, the platforms you choose to blog on can have a huge impact on your overall content strategy for your business, therefore you need to make a wise choice.
3. Media Sharing Network Advertising:
Networks like Instagram, YouTube, Tiktok, Snapchat have recorded to have the highest engagement rates over the past few years in social media with a highly active user base. These networks are mostly image and video-heavy and most suitable for those who would want to incorporate visual media into their campaigns.
The user-base skews heavily to the 18–30 age group and you could align the characteristics with your target audience or buyer persona as suitable to your business.
Unlike organic posts, these ads in these networks can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
Also, the features on these platforms make them so popular and sometimes fun, engaging, both individually and for businesses.
Twitter, one of the most popular social media platforms, is sometimes considered a media/news sharing network and sometimes a social networking service. This platform, in particular, has revolutionized breaking news and provided unparalleled access for users to connect with both niche and mainstream influencers.
Here, brands don’t need to pay in order to reach their followers, which enhances the platform’s value even when running paid ads. Hence this platform is known to be most suitable for small businesses.
Twitter ads are primarily used to drive brand awareness and promote specific products/services for direct conversions.
4. Discussion Forums
Intellectually stimulating platforms like Quora, Reddit and Digg enable discussion and opinion platforms for users and experts on specific and special topics. Depending on the niche of your business, these forums can be of great help to become known and connect with users who are highly focussed on a particular area.
Every user has a different experience depending on your followers. These types of social media channels are used for sharing, finding and discussing a different kind of opinions, news, and views of the audience. These forums are the oldest way of running social media marketing campaigns. These forums have a large number of like-minded users.
These are those places that give answers to different questions asked by the audience. If you want in-depth customer research for your business, then Discussion Forums are one of the best platforms for your business.
5. Booking & Content Curation Network Advertising
Platforms like Pinterest and Flipboard are unique. They may be visual, yet highly targeted towards a particular user base.
Pinterest is widely regarded as a strong platform for e-commerce sales. Retailers particularly love it as they can promote Pinterest ads for their brands and products. This advertising process is achieved by picking a high performing pin and promoting it based on visits or interaction or engagement to your brand.
The promoted pins are then located in more relevant positions across Pinterest’s boards and are highly visible to those browsing and searching for keywords associated with your brand or similar things.
There is no better marketing strategy for businesses than social media platform advertising. No other course of action can deliver consistent, scalable, quality leads, and customers from day one that can supplement any promotional marketing.
Choose the best social media platform as per your business requirements, run your campaigns, and get results!