Why is social media important?
Let me tell you why Social Media is so important for businesses and individuals, especially during these trying times.
Social Media is important because it offers companies a way to connect one-on-one with the target audience and nurture those audience members into customers.
No matter which location your customers are located at, it allows you to initially reach, nurture and engage with your target audience. It plays a major role in generating brand awareness, leads, sales and revenue for your business as a whole.
By marketing to users who are already fans of your company, you know that you are reaching a qualified demographic. The fact that they follow you on Facebook, Instagram, Twitter, or other social platforms means that they already want to know more. This would mean they would respond more favourably to your posts than if they had no prior relationship with you. It also increases the likelihood that they’ll read your posts or click your links, which makes them more likely to take the desired action.
Your followers can share your promotions or content via social media. Even if they don’t directly share your posts, they can speak positively about you and they can direct traffic to your social accounts and websites which adds so much value to you!
Social media shows the world who you are and allows you to target and attract your audience. You can explore and embrace diversity in your content as you post on different platforms.
Although the ability to build a community and manage your reputation via Social Media is great, it all comes down to marketing goals. And for most businesses, the goal is more customers and increased revenue.